KLT / Ariom (Consid Communication)
My role: Art directon
KLT is the major public transport company of the region Småland in Sweden. To help change the publics perception of KLT we decided to go back, and talk about why the public transport is needed. When we travel by bus, we see and think about people we would never have met if we were not on the same bus. In the 2015 TV-campaign for KLT, we wanted to capture that aspect of commuting, and show why we need to travel "Till:sammans" (Together).
©2021 Fredrik Smedenborn