#Odelad

Public information campaign

It has become increasingly clear that smartphones have a deeply negative impact on our attention to our surroundings. Deciding on the Hudson or Valencia-filter at the beach, can be devastating for your child. In the campaign #Odelad (Unshared), we helped the regional fire department to bring attention to the importance of keeping your eyes on the water, with a widely shared video and print campaigns.

My role: Art direction
Agency: Consid Communication

Print and
OOH-campaign

Numbers (Facebook)

8900+ shares
850 000+ views
2600+ likes/reactions

Pin Designpriset
PP-nominerad

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©2018 Fredrik Smedenborn