baks & co

Brand and visual identity

baks & co was founded by Bo and Kenneth who had gone tired of the stiff and unflexible services offered while working for the big accounting firms. They wanted to create a firm more in tune with the spirit of the local businesses they knew and worked with. To help them stand out againts the big accounting firms, we wanted to show how baks & co bring their personality and cooperate with their clients. 

My role: Art director and designer
Agency: Ariom

Responsive webb
baks logotype

Logotype

baks & co's old logotype was set in Mistral – it felt dated and in need of an update. But since it was dear to the owners we drew a sharper, more legibe version allowing for an easy transition to the new manual.

Typography

Typography

The typography relies on National and its versatile character set. A friendly and humane, yet useful san-serif.

Color guidelines

Colors

A bold and vibrant color palette was chosen based on the interiours of the baks & co offices.

Bildmaner 3

Photos, filter
and style

The employees of baks & co are the most important part of the brand. We wanted to let them carry the brand with a diverse colour pallet and personal, in the spur of the moment photography.

Photos, filter and style

The employees of baks & co are the most important part of the brand. We wanted to let them carry the brand with a diverse colour pallet and personal, in the spur of the moment photography.

Photos, filter and style

The employees of baks & co are the most important part of the brand. We wanted to let them carry the brand with a diverse colour pallet and personal, in the spur of the moment photography.

Bildmaner 2
Bildmaner 4
Bildmaner 1
Baks-company-presentation-2
illustrationer-2
Baks Stationery

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©2018 Fredrik Smedenborn